Consent Analytics Setup

Step-by-step guide to building a GA4 custom report that tracks cookie consent opt-in rates, rejection patterns, and user behavior changes over time.

Setup time: ~15 minutes

Requires: GA4 Admin access

Data available: Within 24 hours

Step 1: Create the Custom Event

The consent_choice event is already firing from your website. Now you need to register it as a custom event in GA4 so it appears in your reports.

Why This Step Matters

GA4 automatically collects some events, but custom events like consent_choice need to be explicitly registered. Without this step, your consent data will be invisible in standard reports.

Navigate to Admin

In your GA4 property, click the Admin gear icon in the bottom-left corner.

Open Events

Under the Data Display column, click Events.

Create Event

Click the Create event button, then Create.

Configure Event

Custom event name:consent_choice

Matching conditions:event_name equals consent_choice

Save

Click Create. The event will appear in your reports within 24 hours.

Important: Do NOT modify the event name. The code on your website already fires consent_choice — changing the name in GA4 will break the connection and no data will appear.

What Events Are Already Firing

Banner Accept

banner_accept

User clicked Accept on the initial banner

Banner Reject

banner_reject

User clicked Reject on the initial banner

Manage Modal Accept

manage_save

User toggled ON and saved in Manage Preferences

Manage Modal Reject

manage_reject

User toggled OFF and saved in Manage Preferences

Your Compliance Stack Is Complete

You now have cookie consent tracking, a Privacy Policy, Affiliate Disclosure, Editorial Policy, and a GA4 reporting setup. This is the full GDPR/CCPA foundation for transparent, trackable consent management.

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